About SNC Manufacturing
Based in Oshkosh, Wisconsin, SNC Manufacturing Co. (“SNC”) is a family-owned, 75+ year-old, global manufacturer specializing in custom transformers, coils, and electrical assemblies for industrial and commercial applications.
Founded in 1946, the Company built a long-standing reputation for engineering quality, reliability, and partnership — supplying OEM customers across the United States and internationally for nearly eight decades.
The Challenge
As SNC approached a generational transition, the shareholders faced a critical decision: how to successfully transition ownership while protecting the company’s legacy, culture, and long-tenured leadership team.
The shareholders wanted a partner who would not only deliver a strong valuation, but also respect the operational continuity that had defined SNC’s success.
Promontory was engaged to guide the ownership group through a complete sale process designed to achieve shareholder liquidity objectives, while also aligning SNC’s leadership team with a partner for the Company’s next phase of growth.
The Approach
Promontory led a structured, hands-on process that began with the preparation of a detailed confidential memorandum that positioned SNC’s technical capabilities, customer diversity, and market reputation.
A targeted outreach strategy engaged a select group of strategic and financial acquirers, resulting in multiple competitive offers.
Throughout diligence, Promontory worked closely with both seller and buyer — anticipating information needs, managing requests, and ensuring momentum through the holidays, ultimately helping both sides align on a successful closing.
The transaction preserved SNC’s leadership team, satisfied shareholder expectations, and positioned the Company for its next phase of growth under new ownership.
Client Reflection
“Promontory did an excellent job successfully guiding us through every step of the process. Their preparation made outreach and presentations efficient, and once we entered diligence, Chris never missed a beat in gathering exactly what was needed to keep the deal moving forward.
Working day and night — even through Thanksgiving, Christmas, and New Year’s weekends — Chris kept both sides aligned and ahead of expectations. Selling a business can be emotional and overwhelming, but Promontory’s expertise and guidance led us to a great outcome.
If I had to pick a team to do this again, I would go right back to Chris and Promontory.”
— Jim Koepke, President & COO, SNC Manufacturing Co., Inc.
Why This Matters
The SNC transaction reflects the complexity of transitioning a long-standing, privately held industrial business where legacy, leadership continuity, and shareholder value must all align.
It demonstrates the importance of a disciplined advisory process that honors both the financial and personal dimensions of a multigenerational business transition.
Riegg Insight
Legacy manufacturers often require more than valuation expertise — they require advisors who understand how to protect people, culture, and long-term reputation while still driving an exceptional financial outcome.
That balance is at the core of Riegg Insights’ approach to advisory work.
Interested in exploring your company’s next chapter?
By Christopher Riegg
Christopher Riegg is an investment banking professional with over three decades of experience providing strategic and financial guidance to business owners and executives. As a partner at Promontory Point Capital, Christopher Riegg has worked with over 200 companies across various industries, including manufacturing, distribution, technology, and services. His focus areas include mergers and acquisitions, debt restructuring, recapitalization, and private equity capital.
